Promoting quality content is a pillar of an effective content marketing strategy. While you can write incredible blogs or design engaging infographics, if you don’t invest in a content promotion strategy, those high-quality pieces of content aren’t going to generate the results you desire.
There are several benefits to using content promotion strategies. SEO loves content promotion because it provides offsite signals to search engine crawlers that help improve organic rankings. Marketers love content promotion because it provides an opportunity for more visibility and brand recognition.