Presenting a brand consistently across all platforms can increase revenue by up to 23%.
Consistency is a #1 strategy for leveling up your branding awareness. People respond negatively to a change if it’s frequent and seemingly aimless.
A purposeful rebranding is completely okay, but you shouldn't frequently change your brand image over and over again. Your target audience must be able to recognize your brand in 10 or 50 years' time.